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Westendorf Named USHL Manager of Media & Digital Communications

09/09/2014, 2:00pm CDT

Media and marketing specialist joins USHL front office staff

The United States Hockey League announced today that Aaron Westendorf has joined the organization as Manager of Media & Digital Communications.

In his new role, Westendorf will develop and manage content for the USHL’s digital platforms and contribute to the League’s numerous public relations and marketing initiatives.

“We are thrilled to add Aaron to our team and be able to utilize his skill set to help further expand our digital media and marketing efforts,” said Brian Werger, USHL Director of Communications & Public Relations.  “His knowledge of hockey combined with his experience in communications and the digital space will be a benefit to the League and helps us continue to deliver a top-quality product to our teams, partners, media, and fans.”

The 24-year-old Westendorf arrives to the USHL after spending two years as a marketing associate for the Texas Stars of the American Hockey League, including the 2013-14 season in which the Stars captured the AHL Calder Cup Championship.  In addition to contributing to multiple marketing efforts for the Stars, he created and managed content for the team’s digital and social media platforms which realized significant growth over that time.

Westendorf’s previous experience also includes roles in social media, marketing, website management, writing, and design.  He worked for the Bethesda Foundation, a philanthropic arm of four hospitals in the Cincinnati, Ohio community, developing feature stories for the organization’s magazine and creating communications plans for a number of fundraising initiatives.

A 2012 graduate of Ohio University's E.W. Scripps College of Journalism, Westendorf has worked more than 100 professional hockey games in his career. He also worked for Ohio University’s ACHA club hockey team during his time at the school.

Westendorf is a native of Cincinnati, Ohio where he attended Princeton High School before moving to Athens, Ohio to complete his undergraduate studies. He currently resides in Chicago.


Headquartered in Chicago, Illinois, the USHL celebrates its 13th season as the nation's only Tier I junior hockey league in 2014-15.  A record 35 players were chosen in the 2014 NHL Draft and more than 300 players on team rosters last season have committed to NCAA Division I schools, further establishing the USHL as the world’s foremost producer of junior hockey talent.  For more information, visit us on the web at or visit the League’s social media platforms, including Facebook (, twitter (, and YouTube (  Fans can also watch USHL action all season long, live or on-demand via FASTHockey (

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