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Bloomington Thunder Unveil Team Logo

05/06/2014, 7:00am CDT
By bwerger

The Bloomington Thunder unveiled the team’s logo and colors that will be used for their inaugural season in the USHL.

The “Thunder” name pays homage to a piece of early Bloomington history as a train called “The Prairie Thunder” regular passed through town.  It also became the name of the first-ever hockey team that began playing in Bloomington in 2006.

“We felt it was important to keep some consistency in the market after multiple changes in the city’s hockey team over the past number of years, and with the historical reference of the name ‘Thunder’ in the region, we felt it made sense to have a name that pays tribute to that rich history,” said Gary Gelinas, President of CSH International, the ownership of the Bloomington Thunder. 

“We feel that we can use the name to create a fun and energetic game night show and the name we wanted to choose had to have some tie to the region, Thunder seemed to make the most sense for the team name.

The logo, designed by Keith Flynn of Flynnagain Productions, reflects a vibrant new look and color scheme for Bloomington’s hockey team.  Ownership of team chose the colors based on a review of the top colors currently being used in sports and merchandising.

“We have created something that we want fans to be proud of, and signify the quality, fast-paced environment that will be on display every time the Thunder take the ice,” said Gelinas.  “It is distinct and the colors provide us a look like no other in the USHL.” 

“The Thunder are a new team in a new league with a new focus for the Bloomington market, and this logo is a symbol of the brand we want to build.”

The team will begin to offer merchandise in the coming weeks with the new logo and colors, and will soon unveil the team’s jerseys for their inaugural USHL season.


Headquartered in Chicago, Illinois, the USHL celebrates its 12th season as the nation's only Tier I junior hockey league in 2013-14.  A record 32 players were chosen in the 2013 NHL Draft and more than 300 players on team rosters last season have committed to NCAA Division I schools, further establishing the USHL as the world’s foremost producer of junior hockey talent.  For more information, visit us on the web at or visit the League’s social media platforms, including Facebook (, twitter (, and YouTube (  Fans can also watch USHL action all season long, live or on-demand via FASTHockey (

It’s not just hockey. It’s the USHL.

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